The deal, in plain words.

1. What you are buying

A named slot on outletplug.com for a number of weeks, at the price agreed in writing. A week runs from the start date and time we confirm. Slots are not exclusive unless you have bought category exclusivity, which is priced separately.

2. Editorial independence

Advertising never changes what we write. We will not move, reword, re-rank, hide or price a find because of an ad, and we will not remove coverage because an advertiser asks. Paying gets you a slot, nothing else. If that is a problem, this is not the right place to advertise.

3. Every ad is labelled

We add the word "Sponsored" to every ad, in our own type, outside your creative. Your creative must not hide it, imitate it, or fake one of its own.

4. Your creative

• JPEG, PNG or WebP, supplied at twice the slot size, under 150 KB. No GIF, no video, nothing that moves.
• Keep text and logos 40 px from every edge; phones crop.
• Seven words or fewer in the image. Your headline runs in our type beside it.
• No fake buttons, fake labels, play buttons or countdowns that are not real.
• Alt text and an https landing page are required.
• Any price shown in your creative must be true on your landing page every day the ad runs.

5. What we will not run

Counterfeit or replica goods; bots, checkout tools or "cook groups"; gambling; adult content; anything misleading about price, stock or authenticity; anything unlawful.

6. Approval and pulling an ad

We review every ad before it runs and can decline one without explaining why. We can pull a running ad if it breaks these terms, if a claim in it stops being true, or if it would damage our readers' trust. If we pull an ad for our own reasons, you get a pro-rated refund of the unused days. If we pull it because it broke these terms, you do not.

7. Paying

We send a Stripe payment link once a slot is agreed. Ads start after payment clears. Weekly slots are paid up front. Cancel more than seven days before the start and you get a full refund; less than seven days and we keep the first week.

8. What we count and what we report

We count views and clicks ourselves. A view is half the ad on screen for one second; a click is a real click through our own link. There is no third-party ad code on this site, and we do not collect anything about who saw your ad — we keep one number per ad per day. You get views, clicks, click rate, placements and dates for each week. We do not guarantee any number of views or clicks.

9. Your links and data

Links open your page directly, with your own UTM tags, marked sponsored nofollow. What you do on your own site is yours; what happens on ours is ours. We do not sell reader data — we do not have any to sell.

10. Your promises

You confirm that you own or may use the creative you send, that it is accurate, and that it does not infringe anyone's rights. If a claim is made against us because of your ad, you cover it.

11. Changes and disputes

We may change these terms for future bookings; the terms you booked under stay as they are for that booking. Florida law applies. Talk to us first — most things are fixable in an email.

12. Getting in touch

ads@outletplug.com · Ask for a slot